NTB partners with TikTok to promote tourism through creators from seven countries

Kathmandu / Nov 1: Travel content creators from seven countries have arrived in Nepal under a collaboration between the Nepal Tourism Board and TikTok to promote the country’s tourist destinations to international audiences through social media and other digital platforms.

The creators from France, Portugal, Tunisia, South Korea, the United Arab Emirates (UAE), Bangladesh and Sri Lanka were invited to Nepal with the support of the Ministry of Culture, Tourism and Civil Aviation, according to the board.

During their visit, they will produce videos and other digital content showcasing Nepal’s natural beauty, cultural heritage, adventure activities and diverse tourism offerings. The content will be shared with audiences worldwide through TikTok and other social media platforms.

Three creators from the UAE and Tunisia are producing content in Pokhara, while the others are working in Kathmandu. They will also cover major tourist destinations in Pokhara, Chitwan and Bardiya, as well as Nepal’s cultural, historical and tourism-related sites and products, said Surya Thapaliya, senior manager at the board.

The initiative aims to showcase Nepal’s Himalayan landscapes, cultural heritage, adventure tourism and local lifestyles to international audiences through short-form videos.