First-ever Mobile Fair in New Road from December 28

Rosha Basnet / Kathmandu, Dec 25: Come Wednesday and the cell phone enthusiasts could witness the first-ever Mobile Festival to be held in the mobile hub of the country-New Road- in the Capital.

Nepal Mobile Business Association (NMBA), in association with telecommunications operator company, NCell, is going to organize a week-long Fair, arguably the biggest one in the country so far that coincides with the New Year 2017.

At a press conference organized here Sunday, Fair Coordinator Purusottam Basnet shared that more than 200 showrooms of the authorized dealers of various mobile brands situated in various business complexes in New Road such as Pashupati Plaza, Tamrakar House, People’s Plaza, RB Complex and the like will attract the visitors and consumers alike with discount up to 70 per cent in the purchase of cell phones of various 20 international brands.

Mobile sets of Gionee, Samsung, Lava, DTC, CG Smartphone, Huawei among others will be on display and sale.

Coordinator Basnet shared that Fair will also feature recreational sideline events such as concert and mobile game competition where various telecommunication operators partaking in the Fair will make sure that no visitors and consumers alike will return empty-handed.

“While each customer will receive a SIM card and 100 mb data card for free, the visitors could expect various gift hampers to be disturbed randomly,” explained Basnet, adding that a special scheme has been devised to lure the students visiting the Fair.

Organizers are of the belief that the lucky draw, which will feature a car and many attractive gifts, will be one of the major draws for the buyers and visitors alike.

Official sales of two new mobile phone brands-Zopo and Leagoo- will also take place during the event.

Basnet said, “In the ever booming market of mobile phones in the country, visitors during the Fair could buy such an essential tool that is competitive in both price and quality.”

Mobile phones, once a status symbol, have become ubiquitous in the country where there are 97 mobile phone subscribers in every 100 persons, according to a statistic of the World Bank.

Furthermore, latest Management Information System (MIS) Report of Nepal Telecommunications Authority puts the mobile subscriber in the country at 27.85 million against the total population of 26.49 as of February this year which means almost 75 per of Nepalis currently own mobile phones.

The mobile phone industry has an annual turnover of Rs 24 billion.

Further explaining on the Mobile Fair, Fair co-Coordinator Abiskarlal Shrestha mentioned that the visitors would be welcomed at different locations of the Fair venue where they can learn the technical aspects and usage of the cell phone, particularly cell phones, through the desk set up on ‘Touch and Feel’ concept for products.

The organizers are expecting the footfall of around 200,000 people and transaction worth Rs 300 million during the event in the commercial which is house to a total of 500 mobile shops and receives 50,000 buyers in a day in a normal day. RSS